interactivity Westfield Centrepoint: The Opening Begins

With the Westfield Group being the world's largest retail property group, with over 24,000 retailers across more than 10 million square meters of retail space, digital and interactive signage was a must for the reconstruction of Westfield Centrepoint Sydney. The site aims to create Australian excellence in environmentally sustainable design for an urban retail centre and commercial buildings. Situated below the landmark Sydney Tower and fronting Pitt Street Mall, Market Street and Castlereagh Street and between Sydney's two largest department stores the new Westfield Sydney will be in the heart of Sydney's retail precinct. It will represent the next generation in retail and become one of Westfield global flagships.

Interactivity supplied to the screens and touch components for all digital and interactive signage throughout the centre. Eliminating the idea of being lost within the shopping centre, we supplied and installed the electronic components for the way finders which direct you to your favorite store. An eight screen video wall, which takes you on a tour down memory lane from Sydney in the 1800's through to today to show you the change in landscape of the centre. Screens stationed at every lift lobby provide details of what shopping dream is located on the next level. This is just another example of how Interactivity are keeping major companies like Westfield at the forefront of excellence in technology.

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