Ford embarked on a huge advertising campaign to launch their new family sized vehicle. They left no stone unturned using Television, Cinema, Print and radio media. They also wanted to do something out of left field. They wanted to replicate aspects of their media campaign on several walls at the airports in Melbourne, Sydney and Brisbane.
Interactivity is approached to create several effects relating to aspects of their advertisements. Hay bales moving, wind farm turbines rotating, seagulls flying and a frame by frame video of a Ford Sedan being built from scratch at the wave of your hand, were some of the effects that were written. This was an extremely successful campaign and had people looking twice and getting involved with the application.