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Musashi is one of Australia's trusted performance nutritional companies and is a leader in sports and health supplementation.

Interactivity worked along PopUp Collective to help Musashi with their latest movement; the #MusashiCam Challenge that took place during the Arnold Classic at the Melbourne Convention and Exhibition Centre.

A massive 84" screen was temporarily installed and acted as a huge social media wall; displaying feed straight from Instagram and Facebook. The social feed was almost instant as visitors posted about Musashi and their Challenge.

Photos of athletes were taken as they attempted to complete the challenge and seamlessly displayed on the digital screen for anyone who was passing by could easily see