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Nestle Purina launched an innovative activation in key NSW shopping centres to promote their new product Total Care Flea Shield, a spot-on treatment which protects dogs from their dreaded enemy - the flea.

The activation used kinetic gaming technology to engage shoppers like never before. The battle against fleas was brought to life as consumers interacted with a digital screen to swat fleas jumping on a dog to help save man’s best friend.

“This is a truly engaging initiative for the Total Care brand which excited us as soon as it was presented by Val Morgan. The kinetic game is a real traffic-stopper and a lot of fun for consumers in shopping centres. It allows our brand ambassadors to explain the product benefits which are being played out on the screen in front of the players and spectators. We are also providing consumers with a Woolworth’s coupon in-order to drive immediate trial on the spot.” - Nicole Battistessa, Head of Grocery Nestlé Purina PetCare