Red Bull

Interactivity worked along side Infiniti, Red bull and The Pod to focus totally on giving you the Formula One experience at the Grand Prix weekend event.

It begins not with a new coat of paint, but by having fresh thinking, a new attitude and a new way of displaying the similarities between the F1 car and the Infiniti. By using floating screens and rear projection mounted to the ceiling frame, it allows Infiniti to show off features of their car in a seamless and aesthetically pleasing manner.