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Telstra wanted to bring a unique celebration of the Lunar New Year to Australia’s Chinese community, while highlighting the power of its technology and products. Interactivity created a campaign that truly added many joyous moments to the special time of the year.


The campaign integrated media, digital and social around interactive screens in shopping malls and local festivals that encouraged passers-by to snap and share their festive Lunar New Year selfies! An unforgettable connected celebration that showcased Telstra’s core vision of connected experiences.